Studiograph • August 1, 2020

UpHill – A unique brand in Real Estate

Team Uphill approached Studiograph during their preparations in starting the new venture. With more than 10 years of experience in the industry, they had a clear idea on what values their brand should have. This made our briefing session much easier.

The challenge for Studiograph was to offer a unique identity that would help UpHill stand out in the Real Estate Agency crowd, and among the established big names in the industry.

The concept is developed on a light green parallelogram based identity. It acts as he ‘Shade’ of support & assistance. The ‘cool’ light green colour stands for comfort – of home and the service offered by UpHill.

The ‘Shade’ also represents the great sense of security. The path has a slope to help you reach there! Uphill is your partner in your journey to reach the top.



When combined with the royal golden text, the identity showcases the ‘invisible’ home.

Studiogrpah is continuing to support Uphill with the design and print of all their office stationery and marketing material. It is a privilege to support one of the Melbourne’s fast growing Real Estate businesses.

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